Technology becomes valuable when the business case is clear.
I have spent more than 20 years selling complex solutions, developing enterprise relationships and helping emerging technology gain commercial traction.
A career built around difficult buying decisions.
At TransUnion, I progressed through enterprise sales roles spanning identity, fraud, risk and alternative data. My work with Trustev included bringing emerging fraud technology to market and helping establish a repeatable sales motion.
At TeleSign, I sold identity and fraud prevention solutions across international enterprise accounts. At NielsenIQ, I connected retail and CPG analytics to the decisions business leaders needed to make.
Across these environments, the work demanded more than product knowledge. It required understanding competing priorities, earning executive attention and helping stakeholders reach a decision they could defend.
Curiosity first.
Commercial discipline throughout.
I want to understand why a decision matters, who it affects and what makes it difficult. That understanding shapes the account strategy, the business case and the next commitment.
My approach combines structured qualification, executive relationships and collaboration with product, solution consulting and legal teams.
See How I SellThe next difficult enterprise opportunity is the interesting one.
Let’s connect.
Miami-Fort Lauderdale metro area